Using real-time spatial awareness and AI-powered digital signage to drive measurable revenue, improve safety, and redesign operations.
Most family entertainment centers (FECs) already have cameras and screens. What they typically don’t have is real-time intelligence.
In 2025, Altitude Trampoline Parks partnered with CieloVision and Samsung to answer a critical business question:
Can intelligent digital signage powered by real-time spatial awareness materially increase concession revenue — without adding operational complexity?
What began as a focused revenue experiment quickly evolved into a new operating model, one that influences outcomes while they’re happening, not after the fact.
The Challenge: Passive Digital Signage and Limited Visibility
Like many multi-location family entertainment venues, Altitude faced common operational challenges:
- Increasing per-guest spend in a price-sensitive environment
- Managing safety across large, dynamic spaces
- Relying on delayed reports and post-incident video review
- Running digital signage that looped static content regardless of audience behavior
Screens were present. Cameras were present. But they weren’t connected in a way that could influence real-time decisions.
Altitude didn’t need more hardware. They needed smarter systems.
The Shift: From Static Screens to Real-Time Intelligence
Led by multi-unit franchisee Ben Thomas, Altitude explored whether adaptive, AI-powered digital signage could improve revenue, safety, and operational control simultaneously.
CieloVision introduced a new layer of intelligence that enabled:
- Content adaptation based on dwell time and audience composition
- Continuous A/B testing of pricing, offers, and messaging
- Real-time operational and safety signal detection
- Targeted offers triggered by live guest behavior
- QR-enabled, table-side ordering
Instead of looping advertisements, displays became responsive systems.
As Ben explained:
“The question wasn’t whether we could review data later. It was whether we could influence outcomes while things were happening.”
The Results: 25% Increase in Concession Revenue Share
Altitude measured success using a practical operator metric: concession revenue as a percentage of total revenue.
The results were clear:
- One location increased concession share from ~10% to 12.5%
- Another increased from ~11% to ~15%
- Total park revenue increased, with concessions growing faster than other categories
In other words: overall sales rose, but concessions rose more.
Even without finalized POS-level attribution, the lift was measurable and operationally meaningful.
This demonstrates a critical shift in how AI and intelligent signage impact physical businesses:
real-time influence drives revenue acceleration.
Beyond Revenue: Smarter Decisions Through Spatial Awareness
The impact extended beyond sales. CieloVision’s real-time spatial awareness surfaced patterns that were previously invisible:
- Which offers actually converted
- Where guests lingered long enough to influence purchasing
- Where staffing or crowding created operational risk
One example involved menu testing:
- Altitude compared personal pies versus slices.
- Slices performed better. Personal pies were removed.
- Concession sales increased again.
Decisions moved from instinct to evidence.
Improving Safety Through Proactive Signals
In large family entertainment venues, safety and compliance are constant priorities. Traditionally, issues are discovered after the fact through video review. With real-time intelligence, potential issues are surfaced while there is still time to respond.
As Ben noted:
“Without this, you’re reviewing video later. Now issues are flagged while there’s still time to respond.”
The operational model shifted from reactive to preventive.
Designing the Next Generation of Parks with Data
Perhaps the most strategic outcome wasn’t revenue alone. Altitude is now designing new parks based on insights gathered from live environments.
Real-time data is informing:
- Camera and display placement
- Attraction layout and spacing
- Staffing models and sightlines
- Guest flow and high-impact decision points
A new flagship park in Peachtree City, Georgia is being designed with these intelligence layers embedded from day one.
Instead of retrofitting technology, intelligence is becoming foundational infrastructure.
Why Static Digital Signage Leaves Money on the Table
Traditional digital signage operates on fixed schedules and assumptions. Intelligent digital signage operates on:
- Real-time behavior
- Context awareness
- Continuous optimization
- Measurable performance outcomes
The difference isn’t aesthetic. It’s operational and financial. Static systems inform. Intelligent systems influence.
What’s Next for Altitude Trampoline Parks
Upcoming phases include:
- POS-level revenue attribution
- Cross-location performance benchmarking
- Expanded personalization
- Real-time, on-screen safety interventions
CieloVision is evolving into an orchestration layer, connecting cameras, displays, workflows, and operations into a coordinated, measurable system.
As Ben summarized:
“Even with an incomplete implementation, we moved the needle. This is just the beginning.”
The Bigger Picture: Real-Time Intelligence Changes Outcomes
Family entertainment centers, retail stores, QSRs, and multi-location operators already have the hardware. The opportunity lies in activating it.
Real-time intelligence doesn’t just provide insights.
It drives action.
It influences behavior.
It increases revenue while improving operational control.
Altitude didn’t add more screens. They made their environment smarter.
Ready to Turn Real-Time Insight into Revenue?
Learn how CieloVision and Samsung help physical environments drive measurable performance from day one.
Explore the full case study or book a demo today.